Welcome to Trendbüro,
Consultancy for Social Change

Fashion as a mirror of social change
In fashion one “trend” overtakes the other. Nothing is as old as last season’s collection. Fashion trends are thereby only the outer appearance of underlying social developments. They are the visual manifestation of desires and needs. So the driving question is: What lies behind these current forms of fashionable expression? What trends influence fashion?

In this Fashion Report Trendbüro takes a close look beneath the pretty surface. As observers of social change we analysed the news of Berlin fashion trade fairs Bread & Butter and PREMIUM and put our observations in a social context. We hold up our mirror to fashion: What does the fashion industry have to offer in terms of meeting people’s current desires and needs of the people?

You can order the Trendbüro Fashion Report delivering trends and insights of the Berlin fashion trade fairs for Euro 49.00 (including VAT), in PDF-format by emailing Bettina Saffran at