On July 11th, TRENDBÜRO realized the idea of an inspiring and relaxed gathering in the 3rd “Blue Hour” event with a total of 60 guests crowding the hutong situated, Paper Bar. The highlight of the night was a VJ installation by one of China’s most successful graphic designer, LULU. Excerpts of Lulu’s “Lightning Babe” and showings of her latest photographic work entertained the night.

The Trend “Blue Hour” provides a regular platform for Beijing’s visionaires, discoverers, and those just quenching for more of Beijing’s vibrant creative scene.
For updates or information on how you can participate/contribute/co-sponsor in the next “BLUE HOUR” event, please contact

Comments from the latest BLUE HOUR:

“TRENDBÜRO’s Blue Hour brings together an engaging variety of people from creatives and other industries to help them connect and exchange. After office and home, this is the coming back of the “third place”, with outcomes as interesting and exciting as the people joining.” – Benjamin Joffe, CEO + 8*.

“It is a great opportunity for the creative industries to connect with each other in a relaxed atmosphere. Not to mention, a good excuse to get totally hammered on an otherwise useless Thursday.” – Georg Warga, executive creative director, Interone

”I’m so glad to have been invited to the event last Thursday, thank you guys!
It’s really nice to be at an event like this one, it had a carefree and relaxed atmosphere. I’ve met some interesting people, especially LULU. She’s a great artist, her artwork and personality are equally interesting. The installation and setup of the party was just as great. I look forward to the next event. Thanks!” – Xingwen Wang, freelance designer & art critique

“It is possible that I wouldn’t be where I am today without the BLUE HOUR. Thank you TRENDBÜRO!”- Dirk Eschenbacher, Executive Creative Director/Managing Partner Asia Pacific, Tribal DDB

see pictures from our latest Blue Hour event

The Dynamic City Foundation in Beijing has just published their research and designs in a book titled “The Chinese Dream – a society under construction”. It’s an 800 page visual section of China’s staggering leap to modernity and urbanization. In-depth social and cultural research into the contemporary urban conditions are alternating designs and proposals for new cities, green buildings and futuristic infrastructure. This jam packed tome ends with an insert magazine that looks back from the year 2020 to describe how China’s future enfolded and what it looks like.

Neville Mars, Adrian Hornsby and the DCF
Find all content and comment at: http://BURB.TV
Soon in shops in Europe for now only in Beijing or you can order it HERE

Many people asked us why we opened Trendbuero in Beijing and not in Shanghai? Probably for the same reason why Comme des Garcons has opened their latest retail location in Beijing.

Beijing rules – both in terms of politics and culture!

We are glad to see these things happening. A Comme des Garcon store indicates a certain sophistication of a city and its people as well as a break-through into an advanced understanding of luxury.

Greetings to Shanghai! ;-)

Pirate copies from China, ambitious IT technicians from India, plus billions of consumption-hungry Asians are currently revolutionising the culture of innovation on a global scale.

Berlin’s Creative Industries Conference provided the background for discussions from 19 – 23 September between Trendbüro and ten representatives from the creative industry in Asia and Europe, who examined the opportunities and challenges this presents to discover pathbreaking trends in the creative field.

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Trendbuero Asia-Pacific and Chinese Interactive Media Group, publisher of iLOOK, the largest women’s luxury lifestyle magazine in China, have recently released a report on Chinese consumer behavior in the luxury sector. The report investigates the changing needs and upcoming desires of China’s consumers and how the ways luxury brands can position themselves for success in the new luxury market in China.

According to Morgan Stanley, China will be home to 100 million luxury goods consumers and the world’s top consumer market for luxury goods by 2015. Transitioning from communism to capitalism, the consumer market in China is mainly shaped by three generations who possess contrary ideals with regard to money and what money symbolizes. The baby boomer generation in China, for instance, sees money and luxury as an expression of power and status. Generation X – owning 80 percent of China’s private businesses – trust material security and dedicate themselves to earning money. The Chinese generation Y on the other hand, single children shaped by global ideas and consumerism, believe that consumption is an expression of self and not just a status symbol.

While current Chinese values are mainly based on security, harmony, control and formation, Generation Y– the trendsetters of today and those who will make up the next league of luxury buyers – are causing a value shift towards hedonism, experience, and sensuality. From this shift, four types of luxury consumers will emerge, differing in social background, luxury experience and income level. The Nouveau Riche, currently making up the majority of China’s luxury consumers, equate name brands with success. The Understaters, coming from a more international background, focus on differentiating themselves with their spending habits, while Connoisseurs appreciate “soft luxury” and spend money to enrich their lives. Spirituals, a small but growing number of returning overseas Chinese, look for authenticity and spiritual experiences.

In the luxury market of the future, where Chinese consumers are more sophisticated, the experience and authenticity of luxury products will be vital to their success. The report advises that the marketing, packaging, and services related to luxury products need to be revamped with Chinese consumers in mind. One example of smart market adaptation could be the re-opening of Gucci factories in Italy – a strategy based on Chinese luxury consumers’ trust in the superior quality of Italian-made goods. However, not all luxury goods must be made outside of China to be guaranteed authenticity and quality. A high-end signature stamp by Montblanc is an example of a luxury product with a Chinese background while possessing a famous western insignia, renowned for its sophisticated, high-quality writing instruments. This product, unlike the Italian-made Gucci products, draws authenticity from being handmade in China’s oldest stamp factory. Trendbuero’s report on luxury concludes that international luxury brands must not underestimate the rising need of Chinese luxury consumers for authentic and sensual experiences. Even rich Chinese feel the personal effects of high-speed urbanization, individualization, as well as superficiality.

For a complimentary copy of Trendbüro’s report on luxury, “To Get Rich is Glorious”, please contact Dirk Jehmlich () – courtesy of Trendbuero Asia-Pacific.

If you want to know what entertainment means in Chinese just have a look at xujiahui district of Shanghai.
This net cafe charge RMB25 per hour for normal seat. A VIP seat is RMB45 per hour with escort service. The cafe is only a floor of whole entertainment club. There are 14 floors in this club. First floor is dance club, second is sauna, third is service club (female service inclusive), fourth is net cafe, fifth is video arcade, sixth is majiang and poker place, seventh is bowling place, eighth to twelfth is hotel, thirteen is the office, fourteen is ktv, fifteen is gym, and the roof top is ski place with area of 5000 square meter.

The escort girls are amazing young and attractive. By standing at the front door looking at them coming in and out the elevators, it makes you think of the after class hour of a female school. Welcome to the new entertaining China.