Welcome to Trendbüro,
Consultancy for Social Change

Current blog articles:

14. German Trend Day. Video stream Charles Leadbeater:

Charles Leadbeater (UK) advises both companies ... more

14. German Trend Day. Video stream Matt Mason:

Matt Mason, bestselling author of “The Pirate’s ... more

14. German Trend Day. Keynote Speaker Lawrence Lessig (English version):

Lawrence Lessig (USA) is a professor of law at ... more

Identity Management Manifesto

This manifesto summarizes the discussion around the 13th Trend Day und deducts implications for companies and the communication secto. Apart from many interviews Trendbuero conducted with experts worldwide and the presentations of the speakers this document also includes the results of the workshop. The day after Trend Day about 50 high-level communication experts from Germany, Austria and Switzerland discussed the consequences of Identity Management. This was made possible by international PR-agency Ketchum.

Identity Management Manifesto
View SlideShare presentation or Upload your own. (tags: bolz norbert)

www.slideshare.net/TrendBuero/identity-management-manifesto-presentation

Download the manifesto here

13th Trend Day, May 8th, 2008, Curiohaus Hamburg Identity Management – Affiliation and recognition make a comeback

Identity management builds a bridge between individuality and affiliation. In the past, there were dependable social structures. Which is why the emphasis was on being as individual as possible, getting as much attention as possible and standing out from the crowd. In today’s hyper-individual world, our social structures have become fragile. Being part of something is becoming increasingly important. After all, nobody wants to be alone. ... more

The workshop »VISIONAIRS STUDIO« by Trendbüro will take place from September 19th to 23rd during the Creative Industries Conference (Asia-Pacific-Weeks) in Berlin, Germany.

From September 19th to 23rd the Creative Industries Conference will take place within the Asia-Pacific-Weeks in Berlin, Germany. During these days Trendbüro will invite creative minds from Asia and Europe to discuss how Asia’s rapid change will affect Europe’s creative industries in future. The VISIONAIRS STUDIO – including guests like Amit Kekre, Strategic Planning Director, Grey Worlwide (Kuala Lumpur), Timo Gaessner, Founder of the Design Studio 123buero (Berlin), Elaine Ho, Cultural Researcher, BAO ATELIER (Peking/ Amsterdam) and many more – will finish with a future vision about Europe’s creative industries focused on Asian influences. Results will be visualized on a website and published during the final press conference of the Create Industry Conference.

12th Trend Day, May 8th 2007, Curiohaus, Hamburg
Karma-Capitalism – Values vs Prices
Keynote-Speaker: Prof. Muhammad Yunus

“Every social problem is a business opportunity!” This is the motto of the 12th Trend Day and the model for success of Nobel Peace Price Laureate, Prof. Muhammad Yunus. Karma-Capitalism marks the end of carnivore-capitalism and establishes new business ethics. Cooperation replaces competition. This affects the product, the customer and the company. Idealism sells. Values become more important than prices.

All lectures will be simultaneously translated: German/English, English/German.
For the first time the Trend Day will also take place in Second Life.

Think global, research local Trendbüro opens office in Asia

Trendbuero Hamburg, one of the oldest and most renowned trend research agencies in the German-speaking world, opened a branch in China on November 15, 2006. Dirk Jehmlich, a business manager with an expert knowledge of Asia will head the new office. Together with his Beijing-based team of experts and creatives, he will be responsible for trend research and consulting in the pan-Asian region. ... more
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